Carolyn Thurston | Durham, NC | Wisdom Senior Care

Carolyn Thurston

President & CEO

About Our Home Care Provider

Servicing others was instilled in Carolyn Thurston, Wisdom Senior Care founder, as a young child through her father, who served in the military. Already as a young girl, her interest in service was oriented toward seniors.

 

Following her father all over the world, she was a natural server of seniors. With that youth passion, she grew up studying health care and sociology. She graduated with honors from Winston Salem State University with a Bachelor of Science in Nursing.

 

After 20 years of helping seniors in the Triangle area, she started Wisdom Senior Care in 2006.

Our Story

Since 2006, with the support of her team, she grew Wisdom with the mission to keep more of our seniors happy at home and change the perception of aging. 

 

We enjoyed learning and being around the senior population. We choose to help and support our elderly community who wants to live in the comfort of their own homes. We have been part of the solution to provide an environment where the seniors could still feel valued.

 

All those years of experience with seniors are being shared throughout our organization.

Keeping Wisdom At Home

ALL seniors, no matter what their background is, are a source of wisdom. The wisdom that comes from years of life's journey. An African proverb says, when a senior dies, it is a whole library of Wisdom and knowledge that is gone. Our communities can still benefit from their wisdom.

 

For us, keeping wisdom at home is, on the one hand, about allowing them to live happily in the comfort of their homes. On the other hand, making the right decision to choose the right partner to assist them.

 

It allows them to keep enjoying the aging process and to share their wisdom in a family setting. To learn from them and better prepare generations to come about reaching their ages in life's journey. As a result, we give them the opportunity to impact our societies happily and to bring joy to those of them with special needs.


Growth Through Sharing

We choose to keep wisdom at home by sharing our experiences and successes with like-minded and compassionate individuals. We firmly believe in doing more by sharing. Our core values revolve around our faith in sharing. For us, it is not a race to be any leading company but a journey for more happy seniors. We prioritize the quality of the sharing over the number of shares around the industry.

Woman in blue scrubs smiles at older woman at table.

A Network of Successful Wisdom Business Owners

Wisdom Senior Care's journey through our founder taught us a lot about seniors. Training more than 250 senior home care providers has proven to us that we can help more with our core values and mission. We focus more on the quality of our network of Wisdom Business Owners through our franchise. We are aiming to build a network of dependable and trustworthy providers. Core values are what we took time at Wisdom Senior Care to develop over the years. Giving and sharing are what solidify our organization.

 

Talk to any friends or family you have who may be in charge of the care of an aging relative and learn precisely what kinds of challenges they face every day. Learn what obstacles they have encountered on their search for a trustworthy provider of home care. Are they struggling to prepare meals or keep their house in order? Are they looking for people who can help provide companionship or accompany them on outings? As you have these conversations, we hope you will learn the myriad of possibilities that await you and your business with Wisdom Senior Care.

Our Team

Cultivating world-class leaders, backed by over 150 years of combined professional experience, in alignment with the Wisdom mission.

Carolyn Thurston | Durham, NC | Wisdom Senior Care

Carolyn Thurston

CEO / Founder

Carolyn Thurston has 25 years of experience in healthcare. During the last ten years, she trained more than 250 senior care agency owners on regulations and procedures. By sharing her passion for seniors with like-minded and passionate individuals in the family of Wisdom Business Owners, she believes we can keep more seniors in the comfort of their homes.


She received her BA degree from North Carolina Central University and her BSN degree from Winston Salem State University. After graduating from college with her nursing degree and passing the nursing boards, she started her journey to explore all the ins and outs of the industry.


Wisdom Senior Care today has served more than 500 seniors in the state of North Carolina. In 2009, she was honored to become one of three qualified trainers to teach the one-day state-mandated homecare provider course for the state of North Carolina for anyone interested in owning or operating a home care agency. It gave her the opportunity to assist over 300 potential business owners in getting started in the industry. The needs of caregiving for seniors in the industry prompted her to launch Wisdom Health Academy in 2013 to provide quality training to our aides and Certified Assistant Nurses.


Carolyn Thurston is happily married and blessed with two daughters who are following their footprint in the industry.

Charles Thurston | Durham, NC | Wisdom Senior Care

Charles Thurston

COO / VP Sales

Charles Thurston has a strong desire and compassion to grow people, and he has 30 years of experience building more than 300 entrepreneurs worldwide with one of the pioneer direct marketing companies. Sharing the same passion with his wife, Carolyn Thurston, he is shaping Wisdom Senior Care business owners from his experience building entrepreneurs. He always mentors business owners on the values of love and relationships to grow. Charles was a key player in starting and growing Wisdom’s early clients’ portfolio. Connecting with the target market is a natural skill for him. After graduating from college with a major in business, Charles worked in strategic positions as a loan officer with the State Employee’s Credit Union. Other responsibilities in collections and sales tuned his skills in offering solutions to our target market. At Wisdom, he got involved in setting the right operations and processes. His business experience is a huge asset to Wisdom. Charles Thurston has been a rock-solid support in Wisdom growth.

Jason Schneider | Durham, NC | Wisdom Senior Care

Jason Schneider

Corporate Attorney

Jason brings strong business and financial credentials to the legal practice. As a CPA and attorney, Jason’s combined experience in financial, tax, and legal matters has proven very beneficial to Wisdom business. Jason regularly counsels on the tax and legal aspects of our business model, as well as the business network of owners and legal and tax issues relating to global business expansion and cross-border transactions. He assists with strategic planning initiatives, corporate governance, federal and state regulation, and corporate finance matters. Before being part of the Wisdom team, Jason practiced with Schottenstein Zox & Dunn (now Ice Miller) in Raleigh, North Carolina, where he was a partner with the firm’s corporate and tax practice groups. He also practiced with Helms Mulliss & Wicker, PLLC (now McGuire Woods), and Poyner & Spruill, LLP, in Raleigh, North Carolina. Before law school, Jason was a tax consultant with Ernst & Young, LLP, in Miami, Florida, where he focused on state, local, and international tax. Jason received his J.D., with honors, from the University of Florida College of Law and received his Master of Science in Taxation and his B.B.A. from the University of Miami. Jason Schneider is a partner of Schneider Law Group, a business boutique law firm focused on M&A, securities, and tax strategy.

Lisa Schneider | Durham, NC | Wisdom Senior Care

Lisa Schneider

Corporate Governance

Lisa has extensive experience with international legal matters, including employment-based immigration and foreign investment in U.S. business operations. Lisa Schneider is an accomplished corporate governance expert, bringing more than a dozen years of legal and policy experience in corporate governance, regulations, environmental practices, and institutional engagement with public companies. Lisa served as General Counsel and Director of Corporate Governance for the North Carolina State Treasurer’s office, which runs the nation’s 10th largest state pension fund and holds approximately $80 billion in total assets under management. Lisa also served as an assistant attorney general in DOJ’s environmental division and practiced with a boutique law firm specializing in business immigration law. Lisa received her J.D. from Tulane University, where she served as managing editor of the Tulane Environmental Law Journal, and her B.A. from the University of Miami. She is a member of both the North Carolina and Florida State Bars. She is the managing partner of Schneider Law Group and an accomplished corporate governance expert, bringing over a dozen years of legal and policy experience in corporate governance and institutional engagement with public companies.

Christanie Jones

Executive Administrator

Christanie Jones has over 20 years of experience working in Business Administration & Management. She specializes in corporate communications, strategic planning, executive training, event planning, and community affairs. In addition to joining Wisdom Senior Care, Christanie has worked with hundreds of small businesses, churches, and entrepreneurs in an administrative consulting capacity for the past two decades. She has accumulated accolades for her work ethic, unparalleled management skills, and delivery of incredible service.

Dorothy Walker

Director of Brand Compliance

Carolyn Dunmore

Director of Training